Privacy Policy

Effective Date: April 6, 2026

Introduction

Innovative Custom Pools ("we," "us," or "our") respects your privacy and is committed to protecting your personal information. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you visit our website, use our services, or communicate with us.

Information We Collect

Personal Information

We may collect personal information that you voluntarily provide to us, including:

  • Name and contact information (email address, phone number, mailing address)
  • Project details and preferences for pool construction or remodeling
  • Payment information for our services
  • Communication records and correspondence

Automatically Collected Information

When you visit our website, we may automatically collect:

  • IP address and browser information
  • Website usage data and analytics
  • Cookies and similar tracking technologies

How We Use Your Information

We use the information we collect to:

  • Provide and improve our pool construction and remodeling services
  • Communicate with you about your project, appointments, and services
  • Process payments and manage your account
  • Send you marketing communications (with your consent)
  • Respond to your inquiries and provide customer support
  • Comply with legal obligations and protect our rights

SMS/Text Message Communications

Text Message Services

Innovative Custom Pools may send automated SMS text messages to the phone number you provide for the following purposes:

  • Appointment confirmations and reminders
  • Project status updates and service notifications
  • Follow-up communications related to your inquiry
  • Promotional offers related to our pool construction and remodeling services (with your consent)

Consent and Opt-In

By checking the SMS consent box and providing your phone number on our contact form, you consent to receive automated text messages from Innovative Custom Pools at the phone number provided. Message frequency varies (2–5 msgs/month). Message and data rates may apply. Reply STOP to opt out, HELP for help. Consent is not required to purchase our services.

Opt-Out Instructions

You may opt out of receiving SMS messages at any time by:

  • Replying STOP to any text message from us
  • Calling us at (480) 388-4173
  • Emailing us at admin@icpoolsaz.com

After opting out, you will receive one final confirmation message and no further SMS messages will be sent.

Help

For help, reply HELP to any message, or contact us at admin@icpoolsaz.com or call (480) 388-4173.

Message Frequency and Charges

  • Message frequency varies (2–5 msgs/month) based on your service needs and project status
  • Standard message and data rates may apply
  • We do not charge for our text messages, but your mobile carrier's rates may apply

SMS Data Usage and Privacy

  • We use your phone number solely for business communications related to our pool services
  • No mobile information will be shared with third parties or affiliates for marketing or promotional purposes
  • We will not sell, rent, or share your mobile phone number collected via SMS opt-in with any third parties for their own marketing use
  • Your phone number is stored securely and handled according to this Privacy Policy

How We Share Your Information

We do not sell, trade, or otherwise transfer your personal information to third parties without your consent, except as described below:

Service Providers

We may share your information with trusted third-party service providers who assist us in:

  • Payment processing
  • Website hosting and maintenance
  • Email marketing services
  • Customer relationship management
  • SMS messaging services (solely to deliver messages on our behalf)

Legal Requirements

We may disclose your information if required by law or if we believe such disclosure is necessary to:

  • Comply with legal obligations or court orders
  • Protect our rights, property, or safety
  • Prevent fraud or illegal activities

Data Security

We implement appropriate security measures to protect your personal information against unauthorized access, alteration, disclosure, or destruction. However, no method of transmission over the internet is 100% secure.

Your Rights and Choices

You have the right to:

  • Access and review your personal information
  • Request corrections to inaccurate information
  • Request deletion of your personal information (subject to legal requirements)
  • Opt out of marketing communications
  • Opt out of SMS messages as described above

Cookies and Tracking

Our website uses cookies and similar technologies to enhance your browsing experience, analyze website traffic, and understand user preferences. You can control cookie settings through your browser preferences.

Third-Party Links

Our website may contain links to third-party websites. We are not responsible for the privacy practices or content of these external sites. We encourage you to review their privacy policies.

Children's Privacy

Our services are not directed to individuals under 18 years of age. We do not knowingly collect personal information from children under 18.

Changes to This Privacy Policy

We may update this Privacy Policy from time to time. We will notify you of any material changes by posting the updated policy on our website with a new effective date.

Contact Information

If you have questions about this Privacy Policy or our privacy practices, please contact us:

Innovative Custom Pools

  • Phone: (602) 806-8904
  • Text: (480) 388-4173
  • Email: admin@icpoolsaz.com
  • Website: https://www.icpoolsaz.com

California Privacy Rights

If you are a California resident, you have additional rights under the California Consumer Privacy Act (CCPA), including the right to know what personal information we collect, how we use it, and with whom we share it. You also have the right to request deletion of your personal information and to opt out of the sale of your personal information. We do not sell personal information.

Consent

By using our website, services, or providing your information to us, you consent to the collection, use, and disclosure of your information as described in this Privacy Policy.

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